Personalization is no longer a recommendation.
It’s a requirement for retail marketing success in 2022 and beyond.
We have compiled our Retailer’s Definitive Guide: Driving Social Performance Through Personalization to help the industry understand all the components needed to successfully reach their customers.
Every 2 weeks, we’ll be releasing a new section highlighting key components for hitting your personalization goals.
PARTS:
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Part 1: Set It Up: Optimize Your First-Party Data To Enable Personalization (Available Now)
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Part 2: Targeting: Creating A Tailored Strategy For Online & Offline Shoppers
(Available Now)
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Part 3: Creative: Personalize Stunning Imagery at Scale (Available Now)
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Part 4: Optimization, Testing, Measurement, and Privacy: Maintaining a Smooth Ride
(Available Now)
READ THE GUIDE TO:
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Learn how marketers can use Facebook & Instagram to create personalized experiences for shoppers.
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Illustrate best practices for omnichannel creative and copy.
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Explore the marketing opportunities on other social media networks, such as Pinterest, Snapchat, and TikTok.
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Understand how marketers can get the most out of their ad spend and ultimately achieve top-performing social ads.
